Behind the Scenes content is a great way to connect with your audience and show them behind the curtain of what you do.
Behind the scenes production services
Introduction: The value of behind-the-scenes videos
Behind the scenes style videos have always been popular. And now that almost every human has a camera on them at all times ( aka their cell phone), moments can be captured much easier, sharing clips of what we are doing to our social media channels.
The fact is people enjoy watching how things are getting made. BTS Videos give your audience a behind the curtain glimpse into the creative process, showing off the hard work and dedication that goes into doing what you do. By showing the people and talent behind your brand and campaigns, it will build trust and humanize your brand with your viewers.
The problem with most BTS videos is that they are commonly made up of unedited short clips from cell phones, poorly shot, with no real story line.
An interesting statistic: Many times the Behind the scenes footage will surpass the views of the actual finished product. For example, we have made BTS videos of “making a commercial” that grabbed more attention than the commercial itself.
At Dreamvision Media we understand the value of behind the scenes footage. This is why we specialize in professional, cinematic and story driven BTS Videos. In a world flooded with mediocre cell phone edited bts, we aim to raise the bar.
In this article we’ll look at the many benefits of Professional BTS Videos, Services we provide, & most importantly how we craft a BTS video of your event or creative production into a storyline for your viewers to enjoy.
Benefits of our professional behind-the-scenes videos
Why make professional BTS Videos?
- High quality imagery: Having high quality recordings can make everything you do look better. Having your event or production captured with cinema cameras and drones will provide a different perspective than your iPhone can. Having superior imagery will make your brand appear more expensive as well.
- Good videos have good story structure: They are easy to digest. Most professionally edited videos will follow an easy to follow structure. Most commonly: beginning , middle and end. Our BTS Video edits will open with a title card of what they are watching, and immediately hook them within 7 seconds with some of the highlights from the event. After we have your audience’s attention we will proceed into the middle of the edit, taking them chronologically through the video and finally ending with a satisfying conclusion. We usually will end the video with a Call to Action, directing your audience to “stay tuned” for the final project , or a link to a webpage to learn more.
- Trimming the fat: A professionally edited video will only keep the most important information in the edit, and trim away dead space and moments that drag on. This can help avoid you viewer from getting bored and clicking away halfway through the video.
- Don’t miss any epic moments: Commonly people who are working the event or production will try to “grab some BTS” while they are working , however when your focusing on your job #1 getting a quick bts sometimes gets missed. If you have a dedicated team like DV on the scene, you don’t have to worry about filming we’ve got in control.
- Documenting the journey: Capturing high quality BTS can not only serve as great memories for your team, but also can be used for high quality digital assets that you can be proud of and put on your website and social platforms to showcase things you have done.
- On Brand: A professional BTS Video can be carefully crafted to remain on brand, integrating your logos , Brand colors and fonts into the mix.
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DreamVision’s behind-the-scenes video services
DreamVision offers a range of professional behind-the-scenes video services that cater to various industries and projects, including:
- Film and television productions: Offers a glimpse of how cool shots are being crafted, or what is going on to make your video production.
- Music videos and recording sessions: These can serve as a great way to show how the artist is preparing for their shots, and promote the cool stuff they are doing.
- Corporate events and presentations: You can showcase the hard work it takes to put on a large event, showcasing the people and stories of those ,making it happen
- Product launches and demonstrations: Highlighting the difficulties in development of a product or service, showing how hard the team is working to make something for you to enjoy.
- Creative projects and collaborations: Sharing the journey of how a creative project can go from a concept to a reality.
- Docuseries: Another fun way to structure BTS content is in short form docuseries content. Make it a show with multiple episodes.
Crafting the behind-the-scenes story
Our goal when creating BTS content is to truly capture the spirit of your team bringing your creations to life.We aim to package the video in a engaging narrative style edit that your viewers will watch front to back, and hopefully follow the call to action to more content of yours.
- FIlming: The first step in our process of shooting your Behind the scenes is shooting the footage. Like all projects we have been briefed on what we are shooting and will have objectives to capture the day of the event.
- Assembling and organizing footage: Once we have all clips, we will arrange them in a storyline sequence to create a compelling narrative.
- Enhancing visuals, sound design, and color grading: Refine the video’s technical aspects to ensure a polished and professional final product.
- Polish edit: Go over the complete project and correct any unnatural elements that disturb the flow of the video.
- Graphic Design Assets: Along with the video assets, we usually create a “poster” of professional banner to use on you social media stories and channels to hype up the video drop.
Conclusion
If you want to strengthen your connection with your audience, BTS videos are a great way to do that. Not only do they help build trust with your audience by humanizing the big projects you are a part of, but they are a great way to hype up a product launch or keep your audience engaged with what you are up to. If you are interested in stepping up your game & getting professional BTS Videos for your Brand content us today. We can take an event that made have got a few likes from a few bits clips and turn it into a epic digital asset that shares the journey of your brand in the best presentation possible.
