Turbocharge your content marketing with a winning game plan

As a digital artist of over 20 years, I have learned a thing or two about rolling out creative projects. The greatest benefit of working alongside hundreds of brands is, you get to see what works…….and more importantly, what does not.

No matter the scale of your project, for it to be a success you have to have a strategy.

In layman’s terms, A plan for how to roll out your assets.

A great place to begin is to ask yourself “ What is the goal you want from your creative campaign?

At Dreamvision Media, we are artists that understand the importance of data driven results of our videos and creative assets. If you have a brand and are looking for guidance on how to properly 1) roll out a campaign 2) do a rebrand 3) run a series or other content that’s goal is to  communicate a message to your target audience….. keep reading.

In this article we will touch on some important things to consider when laying out your game plan for your creative assets, based on our years of experience.

MY FAVORITE EXAMPLE FOR A STRATEGIC CAMPAIGN ROLLOUT: THE BLOCKBUSTER MOVIE

Personally I love movies. I also analyze how movies are marketed.

One of my favorite examples of a great promotional campaign is the “blockbuster hit” movie. 

Movies are an artistic body of work, but they are also a business. We can learn alot about marketing by just observing a successful rollout of the latest “must see” movie. 

In general , the goal of every movie is to sell more tickets than the cost of the film. Just like every business, it needs to turn a profit to be successful in terms of business success. And although the “product” is the film itself. The creative teasers and marketing assets are equaly if not more important to the success of the film at the box office.

Movie rollouts use strategy.

They do this with a variety of creative assets to build the hype around the film and get people to buy the tickets. Some examples of creative assets are:

• Teaser and trailers: 
• Posters and billboards
• Social Media assets
• Influencer marketing
• Press and media coverage
• Hype articles and editorial
• Publicity stunts and events
• Merchandising
• Cross promotion and brand partnerships
• Digital and print advertising
• websites

By employing a list of assets and strategically spreading the word about the film, it can generate a buzz and get people to buy the tickets. If they have executed the plan successfully, the movie will not only yield a profit but also leave customers satisfied that they watched the film. Truly successful movies can create a “brand” that sells sequels and has customers coming back for more. The rocky franchise is a great example of this as it continues to win spanning over decades. It is a Brand at this point and embodies something greater that any 1 off movie.

This simple strategy can be implemented in all of business. Let’s look at how to strategize your creative campaign.

The 4 steps to strategize a successful campaign in your business

Once you determine the business result you would like to achieve from a create campaign, you need to create a plan. We recommend 4 areas of focus: Visualization, Content creation, campaign Rollout , & Measurement of the results. We provide services to help businesses and brands communicate with team members for each process. 

1. Visualization: Before you lay one brick you should visualize what you would like to create & what outcome you would like to achieve. This can be done in a variety of ways . Issue is that you can’t just implant your idea into someone else’s mind, you need to create presentations to share your visions with team members and other creatives. “Seeing is believing”.  At dreamvision we offer a variety of services to help communicate with your team members and help them see your idea.

CREATIVE VISUALIZATION SERVICES

• Market analysis services: We can create videos , powerpoints and infographics to help communicate your goal in an easy to understand video. An aesthetically pleasing infographic can make difficult information appear easier to grasp and can help team members see the goal and objectives of your campaign.
• Treatment services: A multi page visualization of your project . Directors’ treatments can be like blueprints for creative projects.
• Storyboarding services: Storyboard drawing to give an idea of a video sequence or shot list. We have animators on our team that can help take words and put them into engaging imagery.
• Content marketing strategy: List of artistic assets we will need to create to put into motion. Read full visualization article here

2. Content Creation: Phase 2 of your winning strategy is to create the content. This requires getting a team of skilled artists to work on each asset. Posters and marketing materials need to be designed, Videos need to be thought out and edited, and articles need to be written to get ready for the Campaign rollout. All should be cohesive and in line with the original vision. Below are a list of services we commonly create.

CONTENT CREATION STRATEGY SERVICES

• Project Management services: Managing Realistic Timelines and making sure projects are getting finished on budget & before deadline
• Graphic Design services: Creating digital assets for various distribution channels 
• Film Production Services: Managing and producing video content to be used in content marketing plan.

3. CAMPAIGN ROLLOUT SERVICES

• Manage content to be released according to Campaign plan. Using realistic and time bound goals to keep your campaigns on track

4. PERFORMANCE & ANALYTICS SERVICES

• Analysis of traffic and analytics to see how the campaign assets are performing.
• Making Pivots: Real Time analytics gives us the ability to pivot our content strategy if something is working better than others. 

BRAND STRATEGY SERVICES

Whether you are building a brand from scratch or looking to rebrand an existing company, we can help strategize how to design your creative assets to communicate the right message to your targeted audience & embody your mission.

BRAND BUILDING STRATEGY

• REBRANDING STRATEGY WITH CONTENT MARKETING
• BRAND STORIES
• DESIGN STRATEGY: Making sure all assets flow together in a cohesive manner to give future designers the ingredients to keep all assets on Brand ( fonts , colors, logos, animations, photo and video aesthetics)

CONCLUSION

Whatever product or service you are selling for your business you will need a strategy to maximize your reach and roi. There are 4 steps to a successful campaign: Visualization, Content Creation, Rollout , and data analysis. At Dreamvision we have a wide range of services to assist your campaign through each stage of execution. We are available to work on projects remotely or locally in San Diego California.