DYNAMIC SHORT FORM EDITING GUIDE

DREAMVISION TEAM EDITING INSTRUCTION

START WITH SCRIPT

UNDERSTANDING A "UNIQUE EDITING SECTION"

"BRANDED SLIDES" ELEMENT

"IMPACTED TEXT" ELEMENT

"STOCK VIDEO + TITLES"

STOCK VIDEO INSERT NO TITLE

1.START WITH THE VIDEO SCRIPT

EVERYTHING WE DO IN THE EDIT IS BASED ON OUR UNIQUE COLOR CODED KEY WITHIN THE SCRIPT. THE HIGHLIGHTED SECTIONS OF THE SCRIPT ARE YOUR DIRECTIONS FOR WHAT IS OVERLAYED ON TOP OF THE VIDEO FOLLOWING THE TIMING OF THE VOCAL TRACK . EACH ELEMENT TYPE IS COLOR CODED TO DICTATE WHAT “EDITING SECTION” WE ARE OVERLAYING OVER THE VIDEO TRACK TO MAKE IT EASIER TO UNDERSTAND FOR THE AUDIENCE. THE KEY ABOVE THE SCRIPT WILL DICATE WHAT VIUAL ELEMENT YOU MUST OVERLAY.

"UNIQUE EDITING SECTION"

EXAMPLES

WHAT DO WE DEFINE AS A “UNIQUE EDITING SECTION?” THESE CONTENT SECTIONS ARE A WAY TO ADD EMPHASIS TO ANY WORDS BEING SPOKEN. THEY ARE MORE ADVANCED THAN JUST OVERLAYING FOOTAGE AND TEXT AND SHOULD BE MORE FLASHY . THIS IS WHY WE CALL THEM UNIQUE EDITNG SECTIONS. THEY ARE A COMBINATION OF IMAGES AND WORDS. WE MAY USE MATCH CUTS FOR SOME AREAS OR A VIDEO WITH STOCK OVERLAYING ON TOP TO EMPHASIS THE MESSAGE. ONCE AGAIN THE INSTRUCTION WILL BE IN THE DOCUMENT WHERE TO MAKE A MATCH CUT OR USE A VIDEO OVERLAY WITH BOLD TEXT. THE MOST IMPORTANT THING TO UNDERSTAND IS THEY AR A COMBINATION OF CUSTOM BOLD TEXT WITH VIDEO TO CREATE STIMULATING VISUAL INFORMATION. THEY ARE THE SPECIAL PARTS OF THE EDIT.

TEXT MATCH CUT EXAMPLES

MIXED MEDIA

"BRANDED SLIDES"

EXAMPLES

BRANDED SLIDES ARE SLIDES THAT WE DESIGN FOR THE CUSTOMER THAT HAVE A BRANDED FEEL. WE WILL PROVIDE A PHOTOSHOP FILE. THESE SLIDES WILL USUALY BE AT THE BEGINNING AND END OF A VIDEO. THESE CAN HAVE SLIGHT ANIMATION TO ADD SOME INTEREST

"IMPACT TEXT"

EXAMPLES

IMPACT TEXT SECTIONS ARE AREAS WHERE TEXT ADDS EMPHASIS OVER THE WORDS OF SCRIPT OR WORDS NOT IN SCRIPT THAT WE WANT TO ADD INTO CONTENT. THESE ARE USUALLY OVERLAYED OVER A COLOR CARD OR TEXTIRE BACKROUND BUT DO NOT CONTAIN VIDEO STOCK FOOTAGE IN BACKROUND. WE SOMETIMES LIKE TO ADD PLAYFUL SCRIPT ANIMATIONS IN BACKROUND TO THESE. THE MAIN THING IS THERE IS NO VIDEO ONLY WORDS AND ICONS OR MARKER OVERLAYS

"STOCK FOOTAGE + TITLES"

EXAMPLES

IN STOCK VIDEO + TITLES SECTIONS WE COMBINE STOCK FOOTAGE WITH BOLD TITLES TO CREATE A VISUALLY STIMULATING SECTION THAT COMPLIMENTS THE WORDS OF THE NARRATOR.