Maximizing your investment: The Art of Repurposing Content in Video Production

Video Production can be expensive. If you have ever been a part of making a commercial , music video or other creative video production, you know it takes a village.

Putting an idea into reality is no easy task and the budget can quickly rise for every element you add into the mix.

Not only do you need to create a script and storyboard , you’ll need to rent locations, hire team members to help, and manage production time to get the job done on time. The more people needed to pull off a task, the more money it requires to execute.

If all goes well, when you’re done you’ll have one great piece of content to share with the world.

The main issue with this is …..in today’s world, one piece of content is not enough. 

What happens if your video misses the algorithm? Or doesn’t show up in people’s newsfeed?

Your customers missed the email? The list goes on and on. In a nutshell all that effort would go to waste.

We have seen this happen a lot.

But have no fear, at Dreamvision Media we have helped a lot of companies and artists grow their channels by having solid content marketing plans.

From our experience we have found a 2 part strategy to fix this problem: Create a main video and launch micro content from the media taken from your production. 

1) Launch your main creative video 

2) Repurpose the clips from your shoot to be used in “micro content” for other video assets.

If you use this strategy, a single video becomes a cluster of 5-10 pieces of information that can keep your audience engaged. It is the best way to stretch the budget into more marketing assets.

In this article we will go over 10 creative ways to repurpose your videos. This way you maximize your ROI from the production costs of filming , stretch your investment, and effectively pull your audience into your campaign.

Creative ways to repurpose video content

• Web Design: One Great way to repurpose video content is to embed some of your clips into headers, product pages and articles on your website. Many times video clips that didn’t make the cut for your creative project or main edit , are still great and can be used in sections of your website to highlight a product or service. A great example is our website. You can see many looping videos on this website that help make our webpage flashy and may keep people engaged with the information for longer.

• Social Media Posts: A great way to repurpose content is for social media posts. You can easily capture screen grabs or take short clips from your video and use those to post relevant ideas.

• Behind-the-scenes content: Everybody loves a good behind the scenes video. Not only will this create transparency with your audience but keeps people engaged with the process of what you’re doing. Oftentimes people feel rewarded for following your social media because they get to see more of the process of your work vs the squeaky clean and polished view of a website.

• Blog Posts: Even in today’s video dominated world, the written word is still very powerful. As some audiences prefer to digest their content by reading articles, this can be a great way to expand your content further. If you design your articles to have a magazine or editorial feel, they can be visually interesting in a different way then the original video.

• Docu-series content: A fun way to repurpose your video is to create a 3 part documentary style edit of your production. You can do a voice over or get on camera to talk about the campaign, your creative process and your products. This is great because it can give your audience a view inside your mind and get to know you as a person. It always is great to add a personal perspective to show your audience the people in control of the brand.

• Gif and Memes: Gifs and memes are fun pieces of content that can be easy to create. Grabbing a video frame and putting some text or joke or catchy one liner is a way to lighten up and have fun with your content. 

• Text overlay graphic videos. Putting a paragraph of information or call to action to a link overlaying over a few looping video clips is a great way to repurpose content from your original video. 

• Digital Advertising: You can loop a section of your video in a gif file and create a web banner to drive traffic to your website or platforms. A beautifully shot scene of your product or service in action can be a great hook for people to click online.

• Email Content: Putting screenshots into email form is another popular way to repurpose content from your video

•  Social Media Reels & Stories: Taking clips from your production and using them in reels and stories can make great content for social media. 

Conclusion

Good video production can be expensive. However in today’s world you have got to pay to play. A great way to stretch your budget and get more digital assets from your productions is to repurpose your content. By creating more assets with different ways to consume, youll get more from your video production budget and reach more people. 

At Dreamvision Media™ our team of skilled editors  can take a video and create many assets for your audience to enjoy. Contact us today.