Every great brand starts with a clear vision.

If you want to build a brand of your own, your idea just can’t live in your head, you need to be able to communicate your idea to others, in order to build it into a reality.

You will need a way for others to see your idea. 

So what is the fastest & most cost effective way to communicate your idea to the team?

A great way to communicate your idea is by creating a Brand Visualization Presentation of your idea. A visual representation of what your brand will become. In this 5 minute read well go over the many ways to help build a brand digitally before taking the plunge. We will go over the assets you will need to create as well as the services we provide.

DEFINITION OF BRAND VISUALIZATION

Brand visualization is the strategic process of creating a brand identity visually, encapsulating the identity and values through defined elements like logos, color schemes, imagery , typography and messaging.

A smart way to create this visualization is by using digital mock ups. A mock up is usually a photoshopped or virtual render.  It’s a great way to see your ideas in action. Before you spend a dime on making them physica, you can make a collection of assets that will help your vision begin to take shape.  Some common mock ups include

• Packaging mockups
• Website mockups
• Retail store mockups
• Clothing mockups
• Logo mockups
• Billboard Mockups
• Magazine mock ups
• Directors Treatment ( for video ideas like movies or commercials)
• Storyboard for brand storyline
• Album cover mock ups
• Business campaign mockups
• Commercial mock ups

“Mock ups” serve as tangible representations of abstract ideas, allowing other people to see and feel the vision of the brand identity. Mock ups can become a bridge between concept and reality, making hard to understand ideas come into clear focus. Mock ups will also save you time and money in development, as you can work out all the unforeseen issues of building your brand before you start creating your brand. 

In short, by creating digital assets of your idea, others will see your vision. This way you can make sure everyone on your team sees the end result of what brand you are trying to create.

What assets do you need to mock up?

Although you don’t need to figure every element of your idea, the more you can create the more clear your idea can become. Here is a list of Digital Assets we recommend you create to help bring your vision into focus. We also define the key benefit to each digital asset.

DESIGN ASSETS NEEDED

• Brand logo : Should represent your company.
• Brand Colors : A color palette that resonates with your audience and mission.
• Brand aesthetic : Your style of imagery. What artistic direction will your brand embody?
• Youtube banners and thumbnails: Mocking up how your channels will be displayed to remain on brand.
• Brand Style Guide: A multipage document that defines your creative direction.
• Merch Design : Shows how your employees will look representing your brand or brand ambassadors.
• Billboard Mock ups: Photoshopped billboard ideas that show a visualization of advertisents.
• 3d renderings of retail spaces: If your brand will have locations, it’s important to mock up how they will look.
• Social media posts: Pre Design your post layouts to see if they are cohesive.
• Website design: Your virtual storefront must embody your company aesthetic. You can design the look of a website and UI Before laying one line of code.
• Packaging mock ups: Photoshopped renders of future product ideas.
• Reference ideas: Gathering reference ideas of digital assets that you feel are inline with your vision can help bring your ideas to life.
• Spec Commercials: Creating fake commercials are a great way to pitch an idea. 
• Animations & Explainer Videos: These types of videos can be created to explain your product or service. These are a great way to test your ideas in the marketplace to see if people respond.

The main benefit to designing all these assets is that in combination they will create the essence of your brand. Designing one logo is easy, it is much more difficult to create a list of assets that all flow together nicely. The advantage is that once your work out these problems, you won’t have to worry about them when launching your real business because all design elements have already been placed into stone.

HOW DREAMVISION CAN HELP.

Over the last 20 years we have helped many companies build their vision to life. We can take your vision and run with it, creating tangible digital assets that you can see and feel. As skilled graphic arts we have the ability to turn your words into powerful images. These images can be used to not only present your brand to others, but even test ideas in the marketplace to see if they work. 

If you need help bringing an idea to life with digital mock ups, Contact us today and we can begin our relationship building your idea.