See how we produced a great event recap video for google
CORPORATE EVENT RECAP VIDEO
Corporate style videos are a great way to promote your business. They should be clean, easy to understand & represent your brand aesthetic. If you are throwing a company event, recording it and packaging it up in a 1-4 minute video can be a great asset to have for future marketing. We recently worked with Android to produce a recap video of a 3 day seminar they were having in San Diego.
In this 5 minute read we will go over what we feel is needed in this form of content.
What makes a good corporate video? There are 5 areas of focus we feel are important:
- Clean aesthetic
- Easy to understand infographics
- Testimonials
- High quality visuals
- Call to action
Clean Aesthetic:
Corporate videos should be clean. Meaning the color grading is balanced, true to real life and bright. As a rule of thumb you don’t want the video to feel too moody and dark. The video should feel energetic and make you feel excited to relive the moment while watching.
Clear infographics:
Motion graphics are a great way to spice up any boring information. The use of animation can play a great role in displaying the info in a fun and exciting manner. We recommend 2-5 slides of critical information be put into animated form in your video.
Testimonials:
On camera interviews and testimonials are a must to give the human touch to any corporate video. Getting perspectives from customers or those involved in the project is a great way to integrate that element into your video.
High quality visuals:
If a video represents your brand, you want it to feel as high end as possible. Using the best cameras along with a variety of lenses with different focal lengths is a must. We also recommend integrating a few drone shots into your video to create visual pleasing sequences.
Call to Action:
You always want to tell your prospects or audience what to do next. Having a logo or url at the end of your presentation is a must to lead the viewer to your website or product.
FAQ
How long should a corporate video be?
Based on our experience looking at watch time analytics, corporate video should not exceed 4 minutes in length. The sweet spot is 1-4 minutes long.
Conclusion
If you are looking to make a high quality corporate event video, be mindful of our 5 tips to get most from your video asset. If you need help editing or filming one, Contact us below.
