AN ULTIMATE GUIDE

In today’s fast paced digital world, it’s no secret that video content is vital to building your brand.

As the saying goes, “content is king”

Many will argue that creating great video content is no longer a luxury , but its a necessity.  The reality is if you fail to grab your customers attention…

Your competitors will.

Today you have to have a content marketing strategy using videos.

The hard part is sometimes we fall short on great ideas. If this describes you then you’re in luck. In this article we are providing the inspiration you need to fill your page with amazing stories about your brand, with tried and true video types that perform and connect with your audience. 

There are 10 Video types we will go over in this article that will help you build your brand: 

1. Product Demo Videos
2. Brand story Videos
3. Explainer videos
4. Testimonial videos
5. How- to videos
6. Behind the scenes videos
7. Live Videos / Streaming
8. Animated Videos
9. Influencer videos
10. Event Recap Video

1. Product Demo Videos

The first video idea we love to use is the Product Demo Video. These video types are great for showcasing your product or service in action. These forms of content a a great way to showcase the benefits and features that your product offers. You can place these digital assets on your website and social channels to give potential customers a taste of what it is like to use your products.

PRO TIPS FOR CREATING EFFECTIVE PRODUCT DEMO VIDEOS:

• Focus on the key features of your products : Highlighting key features helps potential customers see what makes your product solve their problem. Showing the details can be done with zoom in shots and motion graphics. Anyway you choose to shoot the footage, keep in mind to focus on the features and benefits.
• Explain how the product works: What makes your product so great and how does it work? By explaining how your product works it can help your potential customer turn into a buyer. This is another great way to demo you product.
• Make your video flashy: Adding motion graphics and animations can really spice up your video to make is fun to watch. If your demo video is moving too slow or doesn’t have enough flavor people will lose interest.
• Keep your video short: People have a short attention span online and you should always keep this in mind when making videos for promotion. There is a reason most commercials are :30 – 1:00. You can say alot in 30 seconds if you video editing if paced correctly.
• Add a Call-to-Action: We always recommend adding a call to action to the end of your video. If you video has got their attention , they will want a place to go next and learn more.

2. Brand Story Videos

Brand story videos tell the story behind your brand and what it stands for. What are your values? Who is your tribe? If you can connect with people personally they will adopt your products because they resonate with what your brand represents.

PRO TIPS FOR CREATING EFFECTIVE BRAND STORY VIDEOS:

• Showcase the people behind your Brand: Who runs the company? What kind of people work for the company? Where is the company located and what area does it serve? How did the company get started? What problem does the company solve for its customers? These are a few questions to ask when thinking of video ideas. Any video that can communicate the story of the Brand can be a gem that attracts customers.
• Highlight the company’s values and mission: This kind of video can expose the soul of your Brand and explain what really moves the members. This is another way to create an emotional connection with your customers.
• Use Brand aesthetics: A critical element to making good brand story videos are by designing them on brand. Using brand colors and aesthetics can make the video feel more cohesive with the overall brand design. Brand fonts and logos all should mesh nicely to make your video asset match your other design assets.
• Use visuals and music that reflect the Brand: Just like good graphic design and font choices, you should make sure your video imagery and music choices reflect the overall aesthetic of the brand. Most Brands have a style guide which should be followed in the video editing process.
• Keep the video length short and sweet: For all promotional video we recommend cutting all unnecessary elements out. You want to deliver the message of your brand as fast as possible. For many brand videos we film for numerous days , only grabbing the best clips that tell the story for the video. The end result is an exciting and dynamic video edit that takes the viewer through multiple environments to craft the message of the brand’s journey.
•  Call to Action: Like most promotional videos we recommend ending with a call to action so customers can dive deeper into the brand and products.

3.Explainer Videos

Explainer videos can be a great video type to explain something to your customer. There are so many things to explain to customers, this can create a goldmine of ideas that you can make videos about.

PRO TIPS FOR CREATING AMAZING EXPLAINER VIDEOS

• Identify a problem your Brand or product solves: Videos with a problem and solution format are great easy to digest pieces of content that can help attack specific issues. Common how-to style explainer videos can help people discover your brand as well as become customers. Your explainer video may be the final thing that turns an interested prospect into a customer.
• Explain how the product you have solves the problem: This type of video may go into detail of how your unique product goes about fixing the problem someone has. The important word to focus on in this video is “the how”.
• Animations and Motion Graphics: Just like many of our recomendations, motion graphics can always help deliver your information more clear.
• Creative ways to use your product: Some products solve more than one problem. You can create alot of videos explaining the various ways to use your product by examples.

4. Testimonial videos

Testimonial videos can be a great asset to building any brand for many reasons. One major reason is that they provide social proof. People are more likely to trust your brand when other people trust the products and are satisfied. Testimonials also provide a level of authenticity to your Brand by sharing personal experiences of your customers. Testimonials can be used on all platforms, from your website to your social media. We also love testimonials because they provide a story , which is the best way to connect.

PRO TIPS FOR MAKING GREAT TESTIMONIAL VIDEOS:

• Choose satisfied customers who represent your target audience: Testimonials from like minded people can help show social proof to others in that group. This can help people feel a connection to your brand and entice them to try your products for themselves.
• Ask customers to provide specific details about their experience: The more personal a experience is the higher chance that people will watch and share. If your project saved someone’s life for example, it could be a powerful message that promotes your brand.
• Have customer tell the story of working with your brand and how it helped them: Not only is this content entertaining but it also increases authenticity by having customers being honest about their experience.
• Content Length: Although short form content can grab you viewers attention before its over, testimonials can usually be a little longer as longer if they are diving into a story. We dont recommend longer than 3 minutes though.

5. How-to Videos

How-to videos provide step by step instructions on how to use a product or service. Not only will how to videos position you as an authority on each topic, but these videos can be entertaining and educational which people love.

PRO TIPS FOR CREATING GREAT HOW TO VIDEOS.

• Explain how to use the product: Explaining how to use a product will help customers get a taste as if they were using it. Youtube tutorials are a great example of this type of video.
• Editing style: For this type of video we recommend that is be shot in a way that is easy to digest. Clean simple editing with motion graphics and text to help get your information out clearly.
• Make a video on Brand: Make sure you follow all brand colors and font from your style guide.
• Enhancing Customer Support: Videos of this type can be used to answer frequently asked questions and solve problems that many people have had.

6. Behind the scenes videos

Today’s digital landscape is all about authenticity. Showing behind the scenes content is great because it humanizes the Brand. BTS is not always polished and makes people feel as if they are there, because the get to see how everything was created. BTS content always gives customers a sense of transparency , because you’re pulling back the curtain , which will increase trust in your brand and products. Behind the scenes content can also be another method of storytelling which is entertaining as well as educational.

SEE OUR BTS VIDEO SECTION FOR SOME EXAMPLES

PRO TIPS FOR CREATING GREAT BTS VIDEOS

• Showcase the process behind your products: Showing the making or creation of the product can be a great idea for video content. If you can piel back the curtain and show how something is made, customers will have more trust in the product.
• Exclusive content: Showing BTS on social media will give customers a feeling of exclusivity. If the content only can be viewed on that platform , people will subscribe and watch your BTS.
• Showcase the people behind the scenes: Highlighting people that are not usually in front of the camera can help tell their story and what their role has been working with the brand.
• Behind the scenes content that highlights the company’s values: A behind the scenes story like cleaning up a beach or doing something great for the community may have nothing to do with your products or services, but it emphasizes the brand’s mission and values is another great way to build your brand.
• Behind the scenes editing style: We still recommend keeping your videos on Brand with brand colors and font however you can make your edits less polished and scripted as that adds to the authenticity.

7.Live Videos

Live videos help you connect to your customers in real life , in real time. Whats awesome abut live videos is those online get a scene of exclusivity that they would not normally get by watching a recording. Customers also get real time interaction which is great because you can answer questions and objections on the spot. Live Videos are also a very cost effective way to have a large meeting or group chat directly with your customers.

PRO TIPS FOR AMAZING LIVE VIDEOS

• Stream Q & A Sessions: These live videos are great because it gives customers a chance to interact with your brand and ask any questions they may have about your product or services.
• Promote in advance: A pro tip is to let your customers know in advance when you will have the live stream, this way your audience can join the fun.
• Create Behind the scenes tours: Tours of a facility or process are great to do live.
• Product Launches or announcements: If you are launching a product or service a great way to build hype and include your community is to do a live video around this event.
• Call to Action at the end: Many times at the end of your live presentation you can create a limited time offer specially for those that attended. Not only does the audience feel they are getting hooked up, but you can close a lot of deals all at once because your offer has a time limit.

8. Animated Videos

Animated videos use animation to tell a story or explain a concept. These videos can be used on your website or in social media posts to engage with your audience in a fun and engaging way.

TIPS FOR CREATIVE AMAZING ANIMATED VIDEOS

• Choose a style that fits your brand: The animation style should fit the tone and style of your brand. This can help create a cohesive message that resonates with viewers.
• Use storytelling to engage the viewer: Animated videos allow you to tell a story or explain a concept in a fun and engaging way. Use storytelling to keep the viewer interested and engaged.
• Keep the video short and to the point: Attention spans are short, so it’s important to keep the video concise and engaging. Try to keep the video under two minutes if possible.

9. Influencer Videos

Influencer videos feature an influencer showcasing a product or service to their followers. These videos can be used on social media platforms to reach a wider audience and build trust with potential customers.

PRO TIPS FOR CREATING AMAZING INFLUENCER VIDEOS

Apologies for the confusion. Here are five tips on what to do when creating influencer-based videos to help build your brand:

• Choose the Right Influencer: Select an influencer whose niche, audience, and values align with your brand. Ensure that their content style, tone, and messaging resonate with your target market to maximize the impact of your collaboration.
• Establish Clear Goals and Expectations: Before starting a collaboration, outline your goals and expectations with the influencer. This could include the type of content to be created, key messages to be conveyed, the number of videos, and any specific call-to-actions. Having a clear understanding from the start will help ensure a successful partnership.
• Co-create Engaging Content: Work closely with the influencer to develop engaging and creative video content. Leverage their expertise in content creation, and consider their suggestions and ideas to ensure the final product is authentic and resonates with their audience.
• Integrate Your Brand Naturally: Ensure that your brand, product, or service is integrated into the influencer’s content in a natural and authentic way. Avoid overly promotional messaging, as it may deter the influencer’s audience. Instead, focus on showcasing the value and benefits of your brand through storytelling or real-life examples.
• Amplify the Content: Once the influencer-based videos are created, leverage your own marketing channels to further amplify the content. Share the videos on your website, social media platforms, and email marketing campaigns. Encourage the influencer to promote the content across their channels as well to maximize reach and engagement

10. Event Videos

Event videos showcase an event or conference that your business has hosted or attended. These videos can be used on your website or in social media posts to highlight your brand and the events you participate in.

TIPS FOR CREATING AMAZING EVENT RECAP VIDEOS

• Plan Ahead: Before the event, create a detailed plan outlining your video objectives, the key moments you want to capture, and any interviews or testimonials you’d like to include. This will help you stay organized and ensure you don’t miss any important footage during the event.
• High-Quality Equipment: Invest in high-quality video equipment, including cameras, microphones, and lighting, to ensure your event videos look and sound professional. If needed, consider hiring a professional videographer who has experience shooting events and can help you achieve the best results.
• Capture Atmosphere and Emotions: To create engaging event videos, focus on capturing the atmosphere, emotions, and excitement of the event. Include shots of attendees enjoying themselves, interacting with each other, and reacting to presentations or performances. This will help viewers feel like they were part of the event and foster a deeper connection with your brand.
• Highlight Key Moments: Make sure to highlight key moments from the event, such as presentations, panel discussions, product demonstrations, or performances. This will provide valuable content for your audience and showcase your brand’s expertise or involvement in the industry.
• Tell a Story: Create a narrative structure for your event video that tells a compelling story about the event and your brand’s involvement. Include interviews, testimonials, or behind-the-scenes footage to provide context and insight into the event. This storytelling approach will make your video more engaging and memorable.

SEE OUR EVENT RECAP FOR GOOGLE

In conclusion, by combining different video types and following the tips for creating effective videos, businesses can create unique and engaging content that resonates with their target audience. Each video type has its own strengths and can be tailored to suit the needs of different businesses and products.

At DreamVision Media, we specialize in helping businesses create compelling video content that accurately reflects their brand’s style and tone. With our expertise in graphic design, film production, and storytelling, we can help you create videos that effectively promote your products and services. Contact us today to learn more about how we can help your business with its video marketing needs.